Digital Transformation Capability and Export Performance of Manufacturing SMEs in Vietnam: The Mediating Role of International Market Agility
Minh Chau Le, Quoc Bao Pham, Thanh Huong Do, Simon Whitfield
Volume 5, Issue 4Article IJBIM-0504-02
Background. Digital technologies are increasingly a condition for participating in global value chains, yet evidence on whether digital transformation improves export outcomes for small manufacturers in emerging economies is limited. This study examined whether digital transformation capability is associated with the export performance of Vietnamese manufacturing SMEs, whether international market agility mediates this association and whether export market turbulence moderates the effect of agility. Methods. Two-wave survey data were collected between October 2025 and February 2026 from owner-managers or export managers of 412 exporting manufacturing SMEs in the Ho Chi Minh City region and the Hanoi–Hai Phong corridor. Hypotheses were tested with covariance-based structural equation modeling, bootstrapped indirect effects and a latent interaction term. Results. The measurement model showed good fit, reliability and validity. Digital transformation capability was positively related to export performance (β = 0.21, p < 0.001) and to international market agility (β = 0.48, p < 0.001). Agility mediated 45% of the total effect (indirect β = 0.17, 95% CI [0.11, 0.24]), and its association with export performance was stronger under high export market turbulence (interaction β = 0.12, p = 0.009). Conclusions. Digital transformation capability supports the export performance of manufacturing SMEs mainly by enabling faster sensing of and response to foreign market change. Managers and SME support programs should pair digital investment with routines and skills that turn market information into timely commercial decisions.